CASE STUDIES TOPICS  Residential Networks (ResNet) Student Engagement
Student Engagement

Most Recent Case Studies

Driving Recruitment Through Digital Signage

Student Engagement

Driving Recruitment Through Digital Signage

Every spring, Johns Hopkins University’s admissions department hosts a series of admitted students’ visits to introduce students to the university and drive recruitment. Prospective students are paired with current JHU students for the two-day session and can sit in on classes, ask questions of their hosts, learn about available resources, and generally experience life on campus before making their college decisions. The admissions office was promoting the SOHOP (Spring Open House and Overnight Program) events through social media and encouraging visitors to post pictures of their experiences using #SOHOP2017 for the 2017 sessions. The university wanted to make the SOHOP posts as visible as possible so that prospective students, current students, and the entire campus community could see the connections prospective students were building during the SOHOP events. GOAL Increase visibility for social media posts using #SOHOP2017. EXECUTION Apogee’s Student Ambassador at Johns Hopkins University was involved with the admissions…

Using SnapChat to Engage Students

Student Engagement

Using SnapChat to Engage Students

Every year, Michigan State University’s College of Natural Sciences hosts a Michigan Medical Schools night in which representatives from various medical schools in Michigan visit campus to explain their offerings. Upperclassman students on the pre-med track are invited to attend the event to learn about the med schools and network with visiting schools. Since the event would be held in the Natural Sciences Building, the College of Natural Sciences wanted to promote the event as much as possible to increase name recognition for the college and encourage attendance at future events. Additionally, the college wanted students to be interested in, and engaged with, the event to make sure they were well-educated about their prospects for medical school. Successful, educated students would promote persistence and retention. Students who were aware that they needed to succeed during their undergraduate careers to be accepted to medical schools would be more likely to remain…

Creating Metrics to Prove Student Engagement

Student Engagement

Creating Metrics to Prove Student Engagement

The Campus Life Channel account manager at the University of New Hampshire believed in the Campus Life Channel’s vision of collecting broccoli and cake content to drive student engagement and success. When evaluating the success of the platform and communicating to other decision-makers in the campus community, he needed concrete metrics to prove the value of the Campus Life Channel. GOAL Produce meaningful data to prove student engagement at the University of New Hampshire. EXECUTION Apogee implemented a monthly analytics process in which administrators at the University of New Hampshire would receive statistics about the amount of content, amount of submitters, and content trends. Specifically, the analytics informed the university about: the amount of submissions received by UNHís Durham Campus versus UNHís Manchester Campus per month; the amount of event and social posts received per month; the types of content submitted based up upon a tagging system developed in conjunction…

Consolidating & Solidifying Campus Communications

Student Engagement

Consolidating & Solidifying Campus Communications

The University of Mary Washington wanted to consolidate campus communications in an effort to engage students while solidifying essential information structures and continuing to provide access to the CableTV coverage students were demanding. “With Apogee, we updated and expanded our system and set up a user-friendly portal for super simple submission of messages in a variety of different formats. Within a few months, the screens had become the goto place for information, and the new messaging system had created a buzz on campus. Plus, the Apogee reps have been accessible and helpful day and night on-site and remotely. We couldn’t be more pleased.” -Anna Billingsley, Associate Vice President for University Relations, University of Mary Washington GOALS Engage students with conversations occurring on campus while strengthening information structures, allowing students top-notch ResNet service for academic success, and providing tailored CableTV offerings. EXECUTION The University of Mary Washington signed with Apogee for…

Offloading Content Curation Responsibilities

Student Engagement

Offloading Content Curation Responsibilities

As a service aiming to engage students and drive success through persistence and retention, the Campus Life Channel team curates event posts, social media posts, YouTube videos, and other content submitted through Apogee’s custom-branded portals. Pace University wanted to let Apogee curate all of their content according to the pre-established written guidelines the university had created, but was wary of giving up control of their messaging. GOAL Work with Pace University to ensure the university is comfortable with Apogee’s curation processes and feels that their image is being conveyed appropriately. EXECUTION Apogee and administrators at Pace University collaborated to establish school-specific written guidelines. The Apogee Campus Life Channel team posted these guidelines on Pace’s submission portal. After receiving submissions, Apogee individually vetted each post against the guidelines through backend curation software, rejecting inappropriate posts and accepting appropriate ones. Pace administrators also received automatic notification emails whenever content was submitted and…

Using “Cake” Content to Drive Engagement

Student Engagement

Using “Cake” Content to Drive Engagement

The University of New Hampshire had an active Campus Life Channel network to showcase events on campus. The university wanted to ensure that students were ingesting the Campus Life Channel content and being informed about events and opportunities that would drive success. To do so, the university took Apogee’s broccoli and cake engagement model into account. The university wanted to ensure that students were eating their more nutritious, less digestible broccoli content by balancing it out with less nutritious, more digestible cake content. GOAL Help the University of New Hampshire ensure that the Campus Life Channel showcases an adequate balance of broccoli and cake EXECUTION Apogee’s Student Ambassador at the University of New Hampshire mentioned during a weekly stewardship call that he was involved with the newly formed Pup Club on campus. The Pup Club was a student-run organization in which members brought their pet dogs to central locations and…

Supporting Diversity-Based Strategic Priorities

Student Engagement

Supporting Diversity-Based Strategic Priorities

Clemson University’s Strategic Priority #4 states that Clemson will “increase diversity all across campus” and “enhance resources for the recruitment and retention of top talent from all racial groups and socioeconomic backgrounds, with special focus on under represented minorities.” Strategies for achieving this goal include “incorporating the ideas of diversity and inclusive excellence into education and training.” To promote diversity efforts, Clemson’s Office of Inclusion and Equity hosted a Men of Color National Summit. The summit’s mission was “Closing the Achievement Gap for African-American and Hispanic Males” and brought together high school and college students as well as community leaders and organizers. During the inaugural summit in 2017, over 2,000 participants attended from across the U.S. To promote social media conversations during the summit, Clemson encouraged participants to use the hashtag #ClemsonMOC in their Instagram and Twitter posts. Clemson also created a Facebook event page and posted frequently to keep…