CASE STUDIES TOPICS  Residential Networks (ResNet) Campus Engagement
Campus Engagement

Most Recent Case Studies

Apogee Campus Engagement Is Critical Communications Link for UNH in Pandemic

Campus Engagement

Apogee Campus Engagement Is Critical Communications Link for UNH in Pandemic

With the University of New Hampshire (UNH) planning for a drastically altered Fall 2020 reopening due to COVID-19, communication has become more critical than ever before. Administrators must create contingency plans in the event of campus outbreaks, and students need access to quickly changing information in addition to general COVID-19 prevention messaging. Plus, campus events and community-building efforts that UNH has been perfecting for years can no longer be held in-person due to risk of virus spread. Apogee Campus Engagement is a managed service that helps drive content and campaigns that inform and promote happenings on and off campus across multiple digital channels. UNH looked to Apogee, their Campus Engagement services partner since 2014, to help provide the critical communications needed for three key types of information: Health and safety public service announcements Emergency alert messaging Community building in the hybrid onsite/virtual space UNH is New Hampshire’s flagship public research…

Preparing Students for Today’s Knowledge Workforce

Campus Engagement

Preparing Students for Today’s Knowledge Workforce

Today’s college students will join tomorrow’s workforce. But are they getting what they need to succeed in the 21st-century work environment? Students are learning academic core subjects, which are useful. But they aren’t gaining all the knowledge required to seamlessly integrate into the office environment. College students deem themselves career-ready much higher than how employers rank them, according to a 2018 study by the National Association of Colleges and Employers. With the aim to change these outcomes, Apogee, the only managed services provider solely focused on higher education, and College of Charleston, a public liberal arts college in Charleston, South Carolina, instituted programs to better prepare students for professional employment after college. Apogee Student Ambassador Program Apogee Campus Engagement, a managed service that delivers an easy-to-use content and campaign curation portal supported by a team of Apogee higher ed marketing specialists, includes a Student Ambassador on every partner campus serving…

Building Campus Affinity in the COVID-19 Era

Campus Engagement

Building Campus Affinity in the COVID-19 Era

When COVID-19 hit and students were abruptly sent home, the sense of community that colleges and universities had meticulously created through time-tested methods became severely weakened. But three institutions — Central College, the University of New Hampshire (UNH), and Governor’s State University — are successfully continuing years-long campus community traditions even in the unprecedented era of online classes. For more than twelve years, these three schools have used Apogee’s Campus Engagement Services to build community on their physical campuses. They rely on Apogee’s marketing specialists – who form part of the service and act as an extension of the school’s team – to customize user-friendly content and campaigns through a web-based portal to help support live events and build community. When the sudden campus shutdowns happened, these three schools successfully pivoted from traditional campaigns to launching a series of virtual campaigns. Central College leveraged Apogee to support the overstretched Department…

Driving Recruitment Through Digital Signage

Campus Engagement

Driving Recruitment Through Digital Signage

Every spring, Johns Hopkins University’s admissions department hosts a series of admitted students’ visits to introduce students to the university and drive recruitment. Prospective students are paired with current JHU students for the two-day session and can sit in on classes, ask questions of their hosts, learn about available resources, and generally experience life on campus before making their college decisions. The admissions office was promoting the SOHOP (Spring Open House and Overnight Program) events through social media and encouraging visitors to post pictures of their experiences using #SOHOP2017 for the 2017 sessions. The university wanted to make the SOHOP posts as visible as possible so that prospective students, current students, and the entire campus community could see the connections prospective students were building during the SOHOP events. GOAL Increase visibility for social media posts using #SOHOP2017. EXECUTION Apogee’s Student Ambassador at Johns Hopkins University was involved with the admissions…

Creating Metrics to Prove Student Engagement

Campus Engagement

Creating Metrics to Prove Student Engagement

The Campus Engagement account manager at the University of New Hampshire believed in Apogee’s vision of collecting broccoli and cake content to drive student engagement and success. When evaluating the success of the platform and communicating to other decision-makers in the campus community, he needed concrete metrics to prove the value of the campaigns. GOAL Produce meaningful data to prove student engagement at the University of New Hampshire. EXECUTION Apogee implemented a monthly analytics process in which administrators at the University of New Hampshire would receive statistics about the amount of content, amount of submitters, and content trends. Specifically, the analytics informed the university about: the amount of submissions received by UNH’s Durham Campus versus UNH’s Manchester Campus per month; the amount of event and social posts received per month; the types of content submitted based up upon a tagging system developed in conjunction with the university; submission trends per…

Consolidating & Solidifying Campus Communications

Campus Engagement

Consolidating & Solidifying Campus Communications

The University of Mary Washington wanted to consolidate campus communications in an effort to engage students while solidifying essential information structures and continuing to provide access to the CableTV coverage students were demanding. “With Apogee, we updated and expanded our system and set up a user-friendly portal for super simple submission of messages in a variety of different formats. Within a few months, the screens had become the go-to place for information, and the new messaging system had created a buzz on campus. Plus, the Apogee reps have been accessible and helpful day and night on-site and remotely. We couldn’t be more pleased.” -Anna Billingsley, Associate Vice President for University Relations, University of Mary Washington GOALS Engage students with conversations occurring on campus while strengthening information structures, allowing students top-notch ResNet service for academic success, and providing tailored CableTV offerings. EXECUTION The University of Mary Washington signed with Apogee for…

Offloading Content Curation Responsibilities

Campus Engagement

Offloading Content Curation Responsibilities

As a service aiming to engage students and drive success through persistence and retention, the Campus Engagement team curates event posts, social media posts, YouTube videos, and other content submitted through Apogee’s custom-branded portals. Pace University wanted to let Apogee curate all of their content according to the pre-established written guidelines the university had created, but was wary of giving up control of their messaging. GOAL Work with Pace University to ensure the university is comfortable with Apogee’s curation processes and feels that their image is being conveyed appropriately. EXECUTION Apogee and administrators at Pace University collaborated to establish school-specific written guidelines. The Apogee Campus Engagement team posted these guidelines on Pace’s submission portal. After receiving submissions, Apogee individually vetted each post against the guidelines through backend curation software, rejecting inappropriate posts and accepting appropriate ones. Pace administrators also received automatic notification emails whenever content was submitted and could continue…

Using “Cake” Content to Drive Engagement

Campus Engagement

Using “Cake” Content to Drive Engagement

The University of New Hampshire had an active Campus Engagement network to showcase events on campus. The university wanted to ensure that students were ingesting the content and being informed about events and opportunities that would drive success. To do so, the university took Apogee’s broccoli and cake engagement model into account. The university wanted to ensure that students were eating their more nutritious, less digestible broccoli content by balancing it out with less nutritious, more digestible cake content. GOAL Help the University of New Hampshire ensure that campaigns and content showcase an adequate balance of broccoli and cake. EXECUTION Apogee’s Student Ambassador at the University of New Hampshire mentioned during a weekly stewardship call that he was involved with the newly formed Pup Club on campus. The Pup Club was a student-run organization in which members brought their pet dogs to central locations and let them play together. Apogee’s…

Supporting Diversity-Based Strategic Priorities

Campus Engagement

Supporting Diversity-Based Strategic Priorities

Clemson University’s Strategic Priority #4 states that Clemson will “increase diversity all across campus” and “enhance resources for the recruitment and retention of top talent from all racial groups and socioeconomic backgrounds, with special focus on under represented minorities.” Strategies for achieving this goal include “incorporating the ideas of diversity and inclusive excellence into education and training.” To promote diversity efforts, Clemson’s Office of Inclusion and Equity hosted a Men of Color National Summit. The summit’s mission was “Closing the Achievement Gap for African-American and Hispanic Males” and brought together high school and college students as well as community leaders and organizers. During the inaugural summit in 2017, over 2,000 participants attended from across the U.S. To promote social media conversations during the summit, Clemson encouraged participants to use the hashtag #ClemsonMOC in their Instagram and Twitter posts. Clemson also created a Facebook event page and posted frequently to keep…