• Charting the Path


Charles Brady, President & CEO

Charles Brady founded Apogee in March 1998. As CEO and President, Brady´s vision and management style have created a company that is poised to offer a proven, and profitable, business model to universities and colleges. While the company began as a success in offering student long-distance services, Brady recognized that there was an even greater untapped potential in helping colleges and universities at the administration level.

Relying on his own engineering background, Brady refocused the company on technology. In the summer of 2000, Apogee began introducing a custom networking solution that helps schools meet and exceed their financial and educational objectives. This solution is being utilized by public and private universities, ranging in size from 1,200 to 50,000 students.

Mark Holt, CFO

Mark rejoined the Apogee team in March 2010. After playing a key role in Apogee’s first five years from 1998 through 2003, Mark left to gain valuable experience, and a change in climate, at Alaska DigiTel, a regional provider of cellular voice and data services.

While at DigiTel, Mark was part of a team that grew subscribers from 7,000 to 40,000 over 5 years. In 2008 the company was acquired by an Alaskan statewide telephone and cable operator, GCI, for $40 million. Post acquisition, Mark served as a Director for GCI overseeing voice and messaging products. With an institutional perspective on Apogee’s vision and more than a decade of telecommunications experience, Mark’s drive for organizational growth and scalability is well-suited to Apogee’s customers, employees, and leadership team.

Mark has a degree in Accounting from St. Edward’s University and has earned the designation of Certified Public Accountant.

Larry Hall, COO

Larry joined the Apogee team in November 2015.  As the Chief Operating Officer for Apogee, Larry provides strategic vision and leadership driving operational excellence within the company.  Key to Apogee’s success will be Larry’s ability to lead and synchronize operations, people, and resources in support of our customers while setting conditions for future growth and expanded services.

Larry comes to Apogee from Proactive Communications where he has served as Chief Operating Officer for 9 years.  Prior to Proactive Communications, Larry served in various Leadership and Command positions in the United States Army throughout 20 years of service.

Larry has a BA Degree in Political Science from the University of Tennessee and a MA Degree in Computer Resource Management from Webster University.

Rajiv Shenoy, CTO

Rajiv Shenoy joined Apogee in 2016 and is responsible for sharing Apogee’s vision and helping to solve higher education’s technology and video challenges while advancing our services to improve the student experience. Prior to joining Apogee, Rajiv was the Founder and CEO of OrcaTV, a digital media company that drives student success and student engagement through a curated channel of university created videos, social media and fliers. After 7 years of growth, Apogee acquired OrcaTV in 2016 and operates the business within our Video Division.

Rajiv is a graduate of Johns Hopkins University where he won the Provost’s Award for Innovation and started OrcaTV. Rajiv graduated with BS in Mechanical Engineering and an MS in Environmental Engineering Planning & Management.

Matt Loecke, Executive Vice President

Matt Loecke joined Apogee in 2013 and is responsible for sales strategy, business development, marketing, and day to day management of the Apogee sales organization.
Prior to joining Apogee, Matt worked as a sales strategy and management consultant to companies in technology, engineering, software, and pharmaceuticals, serving a diverse set of clients in North America and abroad. Previously, Matt served as VP of Sales for a collegiate media firm based in Chapel Hill, NC. In this capacity Matt was responsible for sales force management and development across 200+ campuses in 46 states.

Matt is a graduate of the University of Northern Iowa and the Young Executive Institute, Kenan-Flagler School of Business at the University of North Carolina – Chapel Hill.

Wendi Head Shot edited 7 27 2016
Wendi Lisso, Regional Vice President

Wendi Lisso works to introduce new services and technologies to the higher education community. Wendi also attends and exhibits at national and regional higher education conferences throughout the year, interacting with Housing, Business and IT officials across the country.

Prior to being hired at Apogee in 2005, Wendi spent more than ten years working in commercial and residential real estate sales. She also has experience in investor relations and special event planning.

John O’Brien, Regional Vice President

John O’Brien joined Apogee in 2016 as its Regional Vice President of Sales for the Southeast Region.  John works side-by-side with the Business Development and Client Service Managers to deliver an unparalleled product and service to our college and university partners.  Prior to joining Apogee, John spent 18 years in the higher education space, most recently as President of a collegiate media and marketing firm serving over 250 colleges and universities.

John is a graduate of Appalachian State University and the Young Executive Institute, Kenan-Flagler Business School at the University of North Carolina – Chapel Hill.

John resides in Chapel Hill, NC with his wife and two children.

Mark Flood, Regional Vice President

Mark Flood joined Apogee in 2016 and is responsible for sales strategy, business development and day to day management of the Apogee sales organization within the Northeast. Prior to joining Apogee, Mark was a VP of Sales for a system integrations firm that specializes in managed services, mobility, video solutions, A/V integration, virtualization, unified communications, and data infrastructure solutions.  Previously, Mark held senior executive and sales roles at BT Conferencing, Convergent Group, Cambridge Technology Partners, Keane Inc., United Engineers, and Southern New England Telephone Co.

Mark is a graduate of the University of Connecticut business school in Storrs, CT.

Pat Walsh, Regional Vice President

Pat Walsh joined Apogee in 2016 and is responsible for sales strategy, business development and day to day management of the Apogee sales organization within the Midwest. Prior to joining Apogee, Pat spent 15 years at CDW.  The vast majority of his time there was focused on Higher Education, most recently leading the Enterprise Networking Practice for public sector.

Pat received a BA from Bradley University and an MBA from Lake Forest Graduate School of Management.

Trisha Holmes, Director of Client Services

Trisha joined Apogee in early 2011 as Senior Client Services Manager. Her focus at Apogee is to successfully transform the companies vision into reality by delivering customer satisfaction and business development results. As the conduit and escalation point for customer requests and problem management, her role is to advocate the client needs within Apogee, deliver unparalleled levels of quality service and execute a first class client experience.

Trisha has a broad background in telecommunications and technology. She has worked for major telecom carriers in sales engineering support and client services management for more than 15 years.

Lucas Seelig, Director of Business Development | Northeast

Lucas Seelig joins the Apogee team from CDW-G where he gained a wealth of knowledge around technology business drivers & trends seen within the Higher Education market.

Lucas enjoys the process of educating colleges & universities about the increasing popularity of Apogee’s service model as an effective, established method to meet or exceed the student demand & goals of the institution. Throughout the Northeast, he helps college and university administrators develop a long-term, strategic plan for network services.

Lucas holds a B.A in Marketing from SUNY Oswego and looks forward to once again being involved throughout the SUNY system, as well as the rest of the Northeast.

Gerad Johnson, Director of Business Development | Mid-Atlantic

Gerad Johnson leads strategy, marketing and sales for Apogee’s US, Mid-Atlantic Market. Gerad works closely with university administrators to ensure colleges and universities prepare for the demands of tomorrow’s student in an efficient and cost-effective manner.

Prior to joining Apogee, Gerad held positions at Blackboard in Washington, D.C, and SAS in Cary, N.C. While at these organizations, his focus was on helping educational and financial institutions attract new clients and retention.

Gerad holds an M.B.A from Pfeiffer University and a B.S. in Marketing from The University of North Carolina at Wilmington where he also served as a Board of Trustee Member.

Megan Rosati, Director of Business Development | Ohio Valley

Megan joins the Apogee team after 8 years in higher education sales in both software and hardware. She has spent her sales career in the east working with university and college leadership to enhance the teaching and learning experience through the use of innovative technology on campus. Megan is now responsible for developing the territory and expanding Apogee’s vision throughout the region, working closely with university and college leadership to provide solutions to meet the expectations of students on campus.

Prior to Apogee, Megan represented companies such as Turning Technologies, Apple and Blackboard. Megan holds a M.A. in History from Youngstown State University and currently resides in Ohio.

laurie panu headshot
Laurie Panu, Director of Business Development | Mid-West

Laurie joined Apogee in October 2014 with focus on Missouri, Illinois and Indiana markets, bringing over 25 years of experience in both higher education and account management. Laurie’s deep industry knowledge and commitment to customer satisfaction makes her a perfect fit for Apogee’s mission of providing strategic, cost-effective solutions to the higher-education community.

Most recently, she worked for Pearson Education in the Humanities and Social Sciences division. At Pearson, she held several positions in direct sales, sales management and training with the goal of helping schools develop long term goals for student success and retention. Prior to that, Laurie was a general manager and Director of Sales for Marriott Hotels and Resorts.

Laurie holds a B.A. in Journalism and Advertising from The University of Missouri.

 Jonnie High Res
Jonnie Halford, Director of Business Development | Upper Mid-West

Jonnie joined Apogee in 2015 as Director of Business Development for the upper Midwest. Jonnie has spent the last twenty years in sales and management roles for both the financial services industry as well as the software industry. Jonnie is now responsible for developing the territory and expanding Apogee’s vision throughout the region, working closely with university and college leadership to provide solutions to meet the expectations of students on campus.

Jonnie has a B.A. in Marketing with a Sales and Marketing Emphasis from the University of Northern Iowa, and currently resides in the Minneapolis area.

Jeff Tobias, Director of Student Services

Jeff Tobias joined Apogee in May 2008 as Director of Student Services. In leading the support team, Jeff is responsible for driving future customer experience strategies, move in and student utilization of Apogee’s current services.

Jeff brings 20 years of experience in service and support organizations. Most recently, Jeff was responsible for creating and implementing the support and service organization for Motion Computing.

Mike Jones, Vice President of Video Solutions

Mike Jones leads strategy, sales, marketing and operations for Apogee’s video division. He also oversees all programming content including IPTV. With 2 decades of multimedia content and delivery expertise under his belt, Jones is driving initiatives to ensure that Apogee continues to lead the revolution in shaping and strengthening the delivery of content through multiple platforms and applications.

Prior to joining Apogee, Jones served as President, Clarkslyn Holdings, a media consulting firm; and before that as Associate General Manager, University of Arkansas Sport Properties, IMG College. Jones began his career with 12 years at the Walt Disney Company in both Dallas and Los Angeles, working inside ESPN and ABC in affiliate relations and multimedia sales.

Jones holds a B.A. in mass communications from Texas State University and an MBA from Southern Methodist University.